Launch and Engagement Strategy

  • Updated

Let's initiate a strategic plan for rolling out your Hone program to ensure widespread participation throughout the company.

This guide can be used for single-class or multi-class Programs, general Membership org-wide engagement, and Group Coaching. 

 

Messaging Templates and Resources

We have curated a selection of messaging templates to assist you in effectively engaging learners within Hone's Programs. Click on any of the options below to access the complete template.

Program Messaging Templates

Announcement/Invite

  • Use this template to create excitement around an upcoming Program.

Why We Want You To Attend & FAQs (send a week before the program starts)

  • Use this template to reinforce why you’ve invested in this learner’s growth.

Engaging Reminder (send 2 days before the program starts)

  • Use this template to inform learners and establish expectations as the program kicks off.

Attendance Issues

  • Use this template to provide learners with information about expectations and the reasons behind their participation

Missed Class From Learning Leader or Manager to Learner

  • Use this template to contact a Learner who has missed a Program class, prompting them to reschedule.
  • Additionally, there's a template available for the Learner's manager to initiate the rescheduling of the missed class.

Assessment Upcoming

  • Use this template to provide information to Learners about their upcoming Hone assessment.

Membership-access Messaging Templates

Announcement After Program

  • Utilize this template to extend congratulations to learners upon completing their Program, while also introducing Membership.
  • Additionally, there's a template available for managers to introduce Membership, along with guidance on crafting learner journeys.

Announcement without Program

  • Use this template to introduce Membership to your organization and generate enthusiasm.
  • Additionally, there's a template available for managers to introduce Membership, along with guidance on crafting learner journeys.

Additional Resources

Explore these supplementary resources designed to enhance your learning journey, particularly tailored for team members who value tangible materials for review.

Hone Introduction Slide Deck

  • This slide deck can be used to introduce Hone to your organization.

Get Ready for Class Checklist

  • This checklist is ideal for learners seeking a structured approach.

Learning Journal

  • Provide learners with this resource to assist in monitoring and organizing their learning progress.

Learner Engagement Checklist

  • Use this checklist to keep track of engagement with your team.

Create a Community With a Learning Alliance

  • This template offers learners the chance to collaborate on common objectives.

Choose Your Own Adventure Plan

  • This resource assists learners in crafting an individualized learning path.

 

Establish a Company-Wide Goal

Establish a company-wide OKR to strengthen your learning culture through your Hone offering.

  • For example, one of our customers is aiming to achieve 1,000 attendees to their Single-class Program.
  • Another customer is aiming to achieve a 100% program completion rate. 

 

Create a Community

  • Create a Slack channel

    • For Membership-access only:
      • You can promote upcoming classes and poll learners on classes of interest. Learners can also share key takeaways and commitments from Hone classes.

    • For Programs:

      • Schedule recurring Slack messages reminding learners to post about commitment progress. When participants post about their commitments, acknowledge their posts with emojis, supportive comments, and inquiries.

      • As they complete commitments, celebrate their successes and remind them to return to the Hone platform to mark the commitments as complete.

  • Monthly newsletter on Learning where you promote Hone Membership classes, suggesting a goal of having all employees take at least one upcoming class.

  • Learning Leaders can join regular department meetings and do the following:

    • Promote a particular Membership class that would resonate with the department (recommendation is to collaborate with the Department Head on what class topic(s) to announce).

    • Promote the Program the L&D team is running.

  • Create an internal resource center for your Hone offering.

  • In observance of monthly-themed celebrations, you can align Hone Membership classes and mobilize the entire org to take a particular class. 

  • Set a quarterly reminder for yourself to identify Membership champion users and incorporate them into your engagement efforts, such as incorporating quotes into an upcoming monthly newsletter, holding a fireside chat with a senior leader who also happens to be a Hone membership champion on the importance of learning, etc.

 

Host Internal Events

  • Host a learner event kickoff event to provide learners an overview of what they can expect and spotlight success stories of employees who may have participated in classes.

  • Run a “Drop Everything and Learn (DEAL)” day, where employees across the organization dedicate a day (or part of a day) to learning activities.

  • Organize “teachback” sessions where employees teach their peers what they’ve learned from classes and their skill application.

  • Plan celebrations for program completions, and invite program graduates, their managers, and key stakeholders.

 

Recruit an Executive Sponsor

This individual will champion Hone and lead by example. They'll play an essential role during the launch. 

  • For example, they will speak for 2-3 minutes at an all-hands meeting when you announce the partnership with Hone and the importance of continuous learning.
  • You can also consider ghost-writing a quarterly email from your Exec Sponsor to be sent out company-wide as a nudge for continued engagement. Some even take Hone classes themselves to speak on their experience as a way to boost engagement.

 

Mobilize Internal Champions

  • Department Heads can establish goals for their departments. Not only will this help build a learning culture, but also, as colleagues take Membership classes together, it can help build/strengthen relationships.
  • People Managers can incorporate Hone Membership classes regularly in their 1-1s. People Managers can encourage their entire team to take classes together and then meet after each class to talk about what the experience was like/critical takeaways.
  • Employee Resource Groups / Affinity Groups can incorporate Membership classes related to their initiatives in their projects. They can recommend Membership classes to fellow employees during meetings and company-wide comms.

 

If you need help launching your Hone, please email us at support@honehq.com. 

  • Create a Slack channel

    • This can be used for Membership to promote upcoming classes and poll learners on classes of interest. Learners can also share key takeaways and commitments from Hone classes.

    • For Private Programs, schedule recurring Slack messages reminding learners to post about commitment progress. When participants post about their commitments, acknowledge their posts with emojis, supportive comments and inquiries. As they complete commitments, celebrate their successes and remind them to return to the Hone platform to mark the commitments as complete.

  • Monthly newsletter on Learning where you promote Hone Membership classes, suggesting a goal of having all employees take at least one upcoming class

  • Admins can join regular department meetings where they promote a particular Membership class that would resonate with the department (recommendation is to collab with the Dept head on what class topic(s) to announce) or to promote a Private or Membership Program the L&D team is running.

  • Create an internal resource center for your Hone offering.

  • In observance of monthly-themed celebrations, you can align Hone Membership classes and mobilize the entire org to take a particular class. 

  • Whichever long-term strategies and admin put in place for Membership, recommend they set a quarterly reminder for themselves to identify Membership champion users and see how they can incorporate them into their engagement efforts (i.e. incorporate quotes into an upcoming monthly newsletter, hold a fireside chat with a senior leader who also happens to be a Hone membership champion on the important of learning, etc.)

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